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What is Guest Post Service?

Probably you may have been hearing of the phrase guest post but in real terms you may not know what it means., the term “Guest posting” means writing and publishing an article on someone else’s website or blog.

The reasons behind why some people go into guest posting varies from one writer to the other which includes but not limited to marketing, sales, popularity, accreditation, etc

 Whether the writer is seeking to guest post as a means of attracting audience or as marketing strategy, there are few major things every new and experienced guest post writer should know. This includes the following below

What Do you hope to achieve?

Before you begin, your first step is to know the purpose of your guest posting. Knowing this will help you, the writer to organize your work ahead of time and as well help you in determining the right kind of blogs to submit guest posts to. Consequently, there are three main purposes for guest posting, these include,

  1. Placing yourself as an authority in the blogging industry.
  2. Sending traffic back to your website.
  3. Establishing backlinks to your domain.

With the kind of write-up that matches most top blogs, you can achieve all three of these reasons mentioned above. At the other hand, If you are seeking to achieve either the first purpose or the second purpose as mentioned earlier, then you will need to find blogs that have a large sized and responsive audience who are pretty much interested in your post.

And if you are as well seeking to accomplish the third reason, then you need to look for blogs that command authority in the blogging industry, these are well established blog owners with strong domain or site name.  Determining your purpose earlier will help you in determining which blogs will be the best fit for you to submit guest posts to.

How to Find Guest posting Opportunities

After determining your purpose for guest posting, the next step is to find guest post opportunities, who?.  When searching for areas to guest post, your major concern is to find sites related to your niche or industry. Probably you will be searching  for blogs that fit the following parameters as:

  1. The post is centered on your niche / industry.
  2. The blog has readers who are interested in your industry.
  3. The blog has active readers (posts have been shared socially and commented upon).
  4. The owner of the blog is active on almost all social media channels such that you will know that they will be advertising your work on their site).
  5. And if you are selling grains and seeds, you may need to find gardening blogs with an active audience of gardeners. To find the right blog for your post, you can get it through these following channels to help you.


A. Try Using Google Searches-

Google search is an excellent place to start searching for guest posting opportunities. For efficiency may also like to use any of the following keyword searches to find blogs that accept guest posts. All you need to do is just to replace any of the keywords with keywords from your industry. For example:


Lifestyle “submit a guest post”

Soccer “guest post”

Fashion “guest post by”

Celebrities “accepting guest posts”

Family life “guest post guidelines”

These searches should lead you to a blog’s guest post guidelines page, guest post submission page, or actual guest posts by other writers.

B. Look for Prolific Guest post writers-

Do you know of any prolific guest post writer in your industry?. Do you read sufficient blogs in your niche?,  if you are observant enough you will notice that they are thesame names you see over and over writing content for others.

 If you are an online marketer, you may see a list that includes such names as; Gregory Ciotti, Danny Iny, Leo Widrich, Neil Patel, Marcus Sheridan, and a host of others. Searching for guest post opportunities using Google search for the name of prolific guest post writers in your industry in addition to the phrase “guest post by” will show all of the domains that these guest post writers have posted upon. 

They also become good places for you to guest post upon as well. The best is to actually identify a guest blogger in your industry that can help introduce you to the owners of blogs they have guest posted upon.

C. Use Competitor Backlinks-

Your greatest strategy is to pull up a backlink analysis of a competitor while working on your SEO campaign especially if you or your online marketing agency has ever done so. 

The chances are that one or more of your competitors have backlinks from guest posts they have done.

 However if you means to tools like Open Site Explorer, you can as well look at the backlinks of your competitors and get hold of any blogs they have written for.

 If you are unable to do so, you can resort to a Google search for link:domain.com -domain.com “guest post” Note, you will have to replace domain.com with your competitor’s domain which ought to show websites that a competitor has written for.

D. Try Using Social Searches-

A hand full of bloggers and guest posters will love to share their latest guest posts on social media. From the look of things it seems like the easiest one to search is Twitter, you can try running a Twitter search for keyword “guest post” to get the latest tweets about guest posts in your industry.  

All you need to do is simply just trail the links to see which blogs are accepting the guest posts.

How to Pitch a Guest Post

Making your intentions clearly known to the editor of the blog you want to write to is the first atep you will have to take before writing to a blog, if you observe very well i didnt just switch from finding guest posting opportunities to contacting the blogs. 

The reason being that there are a few things you need to do before you propose a guest post for a site you’ve just found.The major things you ought to take into consideration include;


1. Try to Know what kinds of Content the Blog likes.

 Having a clear knowledge of your target blog’s content is vital. Definitely you know they have content that matched the keyword you searched for while looking for guest post opportunities. However you can even go deeper by knowing even more and more about that content such like;


-Knowing the level of audience they usually write for, for instance like beginners, intermediate, or for advanced?

-Know the type of audience  they normally write for? Take for example if your business is focused on B2B, then you will want the blog audience for your guest post to be businesses and not general consumers.

– Also try to know ehat type of content they do write for?, try to get detailed information if their contents are mostly general concepts or specific, detailed tutorials?. Also find out if they like lists contents or articles?.

2. Look Inwards And See How Other Guest Posts Do

It is important to be observant enough to know how other guest posts on a blog is coping, sometimes a blog may have guest posts, but the question is, do the guest posts do well?

 Do guest blog posts on the site get as much engagements and attention on social sharing as blog posts by the owner? 

Some blogs may accept guest posts, but in a case whereby the audience is only showing interest for the blog owner, then the guest post writer won’t perform so well if his aim is to establish authority or draw traffic back to his site.

3. Know Who the Guest Posters Are.

Sometimes blog owners tend be selective in nature by attempting to accept guest posts by certain types of people over others. Before  you can pitch, just try to scan over a few guest posters bios on the blog to be able to know if they are fellow bloggers, freelancers, consultants, business owners, etc. 

This is very vital when you introduce yourself to the blog owner for your pitch. You can read more insights from other successful guest posters you come across.

4. Fish Out What Posts Perform the Best.

To make sure that your guest post gets approved, you will want to pitch the blog owner with topics that will do well with their audience. To find some good ideas of topics that will perform well with the blog’s audience,try and use some of the sites mentioned below to see what posts have been popular on social media. Just replace domain.com with the blog’s domain. For instance,

http://topsy.com/s?q=domain.com – When you click on this site, it will show you the number of times blog posts have been tweeted. All you need to do is just click on the number if you wish to see the person who has tweeted the post and know more about the blog’s audience. 

Another example is http://plus.topsy.com/s/domain.com – When you click on this it will show you the number of times blog posts have been shared on Google+. This will also give you chances of knowing the blog posts that have been shared on Google+ , so many of them will also have a lot of +1’s which will also mean better search visibility.      

 Giving another example is this one; http://delicious.com/search?p=domain.com&jtf=E&partial_type=B – When you click on this it will show you the number of times blog posts have been saved on Delicious.

Alsousingthisexample;http://digg.com/search?q=site:domain.com – When you click on this it will show you the posts on a blog that have received the most amount of Digg votes.

5. Try To Make Yourself Well Known in the Blog Community.

To make yourself more acceptable as a guest post writer, you will need to get noticed or become popular for the blog owner to take note of you.

 The best way to do this is to take a week or two and comment on their latest posts. You will also get the blog’s owner’s attention easily by sharing those posts on Twitter too. 

You can do this by trying to include the blog owner’s @username on Twitter. In that way, when you pitch your guest post, you won’t be a complete stranger.